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Reimagining Kimbugak for Contemporary Lifestyles

01.

What is Kimbugak

Kimbugak is a traditional Korean seaweed snack made by spreading sticky rice paste on dried seaweed and frying it until crisp. Known for its light texture and savory flavor, it has been a beloved home-style treat for generations.

02.

What Makes VASAK Unique

VASAK combines premium, gluten-free ingredients with a healthy, modern twist. Its stick shape and unique toppings like lotus root and cherry tomatoes create a fresh take on Kimbugak, distinct from traditional styles.

03.

The Meaning of VASAK

The name VASAK comes from "바삭," the Korean word for crispiness, reflecting the texture and joy of enjoying this modern interpretation of traditional craftsmanship.

VASAK Lineup

As of May 2025, VASAK offers five Kimbugak flavors: Lotus Root & Sesame, Soybean Paste & Crown Daisy, Perilla Seeds & Perilla Leaves, Asian Spice Blends & Peanut, and Cherry Tomato & Basil. New creations like Coffee & Hazelnut are coming soon — expanding VASAK with bold, crisp takes on tradition.

This flavor pairs the earthy taste of lotus root with the nutty aroma of sesame, offering a light and crispy twist on traditional Korean ingredients.

Lotus Root & Sesame

The rich depth of soybean paste and the herbal note of crown daisy come together in a crisp, comforting yet unique combination.

Soybean Paste & Crown Daisy

Nutty perilla seed powder and aromatic perilla leaves blend smoothly, delivering a distinctly Korean flavor in every crisp bite.

Perilla Seeds & Perilla Leaves

The sweet and tangy flavor of cherry tomatoes combined with the distinctive aroma of basil creates a unique and refreshing taste experience.

Cherry Tomato & Basil

Spicy chili and Asian herbs come together with roasted peanuts to create a bold and dynamic flavor that caters to adventurous eaters.

Asian Spice Blends & Peanut

Smooth hazelnut cream and deep Arabica coffee come together in a sweet, aromatic crisp. Unexpected, indulgent, and softly addictive.

Coffee & Hazelnut

VASAK Heritage: Tradition Reinvented

VASAK’s story began with Lena, a food director who inherited a Kimbugak recipe passed down through three generations. Her mother-in-law, Haeran, had learned the traditional method from her own mother, Inhoon, who mastered the art of crafting Kimbugak.

To create a healthier snack for her son, Haeran enhanced the recipe with ingredients like shiitake mushrooms, lotus root, burdock root, and shrimp powder, adding rich flavors and nutritional value.

Building on this legacy, Lena modernized the recipe. She introduced a convenient stick-shaped design and boldly used key ingredients as toppings, giving the snack a fresh, contemporary appeal while staying true to its roots.

Through the dedication of Inhoon, Haeran, and Lena, VASAK brings a bold, modern twist to a classic Korean tradition.

VASAK Preview in Paris

December 2024